The very first “sports fragrance.”
Fresh, green notes and cool citrus. Exuberant, engaging and brimming with energy, it celebrates new femininity.
Fresh Greens, Jasmine, Citrus
Nutmeg, Rose, Armoise
Oakmoss, Vetiver, Cedarwood
as an idea ahead of its time. Mrs. Estée Lauder created it as the very first “sports fragrance” because she felt that the active woman needed a scent all her own. She designed it for the contemporary woman who likes casual clothes, leads an active life and moves around the world as if it were her home.
Aliaga celebrates the new femininity which emerged in the early ’70s. At that time, perfume advertising was about ballgowns and glamour, not bicycles and fishing boots. Women were surprised and thrilled by this fresh, cool fragrance and its exuberant, energetic feeling. It was a revolutionary concept at the time and an idea that’s still relevant today.
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